Mercurial is synonymous with speed. It’s Nike’s concept car – pushing the needle on design and innovation since its debut in 1998. The latest iteration is Nike’s fastest and lightest boot to date – it’s too fast to capture. Mercurial and its athletes possess speed so unreal that the human eye can’t keep up and technology is never given the chance to fully render an image.
Role –
Concepting, design and art direction, athlete and product shoots, retail, editorial storytelling
Nike Global Football Creative Director: Kevin Coatman Art Director: Pei Liew With: Man vs Machine, AKQA
